Williams Sonoma

Content for web, catalog and retail stores captures the pleasures of cooking and entertaining with a brand voice that is equal parts knowledgeable and inspirational.

Launch

"Stanley Tucci partnered with GreenPan™ to create this cookware collection from the ground up, focusing on innovations that take cooking to the next level. Made in Italy, the pans blend refined architectural details with pioneering technology – like the cutting-edge Plasma Tech treatment, which complements GreenPan's advanced ceramic nonstick for exceptional performance and durability. The new woven induction base stays flat for optimal heat distribution and is made to deliver superior results on all stovetops.

Each aspect of this set was individually considered for daily use, from oven-safe efficiency to the cast stainless-steel handles. It's cookware for people who, like Stanley Tucci, simply love to cook."

Man wearing glasses and apron eating pasta at a dining table, next to a skillet with cooked pasta and vegetables, with a quote about cookware and a description of Stanley Tucci's collection.

Stacks of colorful and stainless steel cookware with black and gold handles, a bottle, and cherry tomatoes in front, on a gray surface.

Web

Four black cloth napkins with colorful painted scenes of traditional Indian dances and social gatherings on a white background.

"An imaginative reinterpretation of traditional toile de Jouy, the images on these cocktail napkins are from interior designer Sheila Bridges' Harlem Toile concept. Each depicts a scene of contemporary life that playfully satirizes both old and new cultural narratives. Made with 100% cotton with neatly mitered corners, the napkins are a fun, stylish addition to your home bar.

Packaging

Williams Sonoma has always focused on the pleasures of cooking and entertaining at home. Two brand attributes, authenticity and exclusivity, have made the store a destination for customers for years. Product names and copy help to convey this commitment, from recipes to housewares.

Display of Williams-Sonoma Pure & Green skincare products, including liquid hand soaps, foaming hand soap, dish soap, and hand lotion, arranged with lemons.