Hotwire

Hotel was a successful product for travel site Hotwire due to last-minute deals on unsold rooms. This geo-focused email was tested against the control and had an almost 30% increase in CTR largely because customers could launch a direct search.

A hotel booking webpage featuring a city skyline with tall buildings and palm trees, with options to select check-in and check-out dates and a search button, promoting low rates for stays in Las Vegas, Los Angeles, and other cities.