Credit Karma

The “Bad for Drama” TV spots positioned financial literacy as the antidote to the heightened drama caused by uncertainty. Familiar movie plots are upended by the Credit Karma insider who promotes the product.

Credit Karma Tax

Screenshot of Credit Karma tax website promoting free federal and state tax filing with a call-to-action button labeled 'Get my refund'. The background is turquoise with preview images of tax forms showing dollar amounts and a tax packet.

A major product launch across multiple teams, Credit Karma Tax extended the brand promise of financial literacy with an easy-to-use tax filing app that provided friendly, supportive UX copy.

An infographic titled 'Easy filing for you' with six features for tax filing: Error double-check, Customized checklist, Easy W-2 upload, Dedicated support, Jump start, Helpful tips, each with icons and brief descriptions.