Auto-Tune

For the relaunch and repositioning of Auto-Tune’s flagship product, this multichannel campaign was created to introduce current and prospective customers to the new benefits of an Auto-Tune subscription. The audience includes audio engineers, artists, creators and influencers.

Computer monitor and smartphone displaying Auto-Tune Unlimited webpage with music production software details and purchase options.
Woman wearing sunglasses and headphones, holding headphones with both hands, in a music store or studio with shelves in the background.
A young woman with dark hair tied back, wearing large hoop earrings and a black sports jersey with yellow accents, stands in front of a vibrant, swirling yellow and orange patterned background.
Young man wearing a black shirt and red plaid jacket with headphones over his ears, outdoors with trees and colorful structures in the background, promoting a music streaming service.
A woman singing into a microphone in a recording studio with purple lighting, wearing headphones, a black and yellow sports jersey, and a cross necklace, promoting a vocal plugin suite.
Two people working in a music studio with mixing equipment, computer screens, and soundboards, promoting auto-tune software with the text "More bangers for your buck" and "Auto-tune unlimited now with extra perks."
Two people working at a sound mixing console in a music studio, with text promoting an auto-tune service for music.
An advertisement for Auto-Tune, a music software, showing a man singing into a microphone with a dark background and colorful sound waves.
An advertisement for Auto-Tune featuring a musician singing and playing the guitar on stage, with the text "When the vocals are everything. Real-time tuning, stage or studio."

VIBE CHECK

The Auto-Tune Vibe Check video series was give a new name and fresh graphics package and motion treatment to showcases legendary recording studios and the people who work in them.