ariat

Ariat International is well known for its technologically advanced footwear and apparel. To evolve from a niche equestrian brand to a lifestyle company that resonated with all riders, we created “It’s Why I Ride” a campaign platform for riders to share their passion for the sport. The campaign spanned signage, print, online, video/TV and the World Equestrian Games, and provided the creative DNA for the in-store and web product experiences.