AppleTV

As the MLS Season Pass experience on Apple TV+ continues to expand and include original, exclusive content from clubs in the league, a simple way to group and index types of content was needed. A visual tab system combines the club’s initials and a descriptive term to help users navigate video on demand.

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UX and AX

To improve usability of the Apple Online Store across desktop and mobile, I partnered on a broad set of UX and accessibility updates. These ranged from purchase flows to refining interface patterns for screen readers and mobile navigation. The result was a smoother, more consistent shopping experience for all users.

Brand Voice

Part of a larger content design effort for Apple TV, this audit maps the history of Apple’s product naming conventions and defines the distinctive brand voices that have evolved over the years.